By Kenny Jacques
Video marketing is an amazing tool that you should be using to improve your business. With intelligent video marketing strategies you can enjoy a tremendous increase in profits. For video marketing to work, however, it needs to be done the right way. This article contains video marketing tips and advice to help you to succeed.
Ask your customers to create their own videos. You could for instance organize a contest and ask customers to film themselves while they use your products. Reward the best videos with an interesting prize and use the submitted videos as promotional material for your social media marketing campaign and for your website.
Don’t think that anyone is going to watch a 20 minute video. If you’re doing a demo for a product, you can do a 20-minute video to showcase its features. On the other hand, a video focusing on general descriptions or advertisements should take no longer than 10 minutes.
When you feel that you’ve run out of ideas, look around online to find inspiration. Youtube is an excellent place to start, but also check out vlogs and videos posted on social media. The more you view, the more ideas you’ll find and the faster you’ll come up with your own content.
Try to be honest and real in your videos. Unless the video is a professional video, it’s okay to be imperfect. Practice your material before shooting and then go for it. You don’t need to worry about editing out every little imperfection because people will see that you’re honest and that they can relate to you. Just focus on getting the message across in a clear and concise manner.
Videos need to be personal to catch the viewer’s attention. Be fun, friendly, calm and confident and your watchers won’t change the channel, so to speak. The more open and honest you are, the better received you will be. Stick to topics you’re truly passionate about as that will come out in your demeanor.
One of the best pieces of advice about video marketing is to keep it real. Make a script, rehearse it, and then shoot your video. That’s all there is to it. You will end up looking over produced and fake if you do more than that. Real is honest and reliable.
Always watch your videos before you publish them. This may sound like a simple and obvious statement, but it is necessary. Watch your videos and make sure there are not any mistakes. Make sure you sound good and the quality is good. The videos are a reflection of your company, so if they look bad, so does your business.
Keep in mind that honesty is key. Put your passion into the video. This will allow you to speak from the heart, which viewers will immediately recognize and respond to.
Long videos are boring, short is better. Try to stay under three minutes to avoid losing the viewer’s attention. In some circumstances, videos might run to five minutes, but longer than that will surely be ineffective. The shorter, the better.
As was stated in the opening paragraph of this article, video marketing is an amazing tool that can help business owners make huge profits. To increase your business’s bottom line, carefully implement video marketing using all of the knowledge you have gained by studying this article. With proper video marketing, you should be able to notice an increase in sales almost overnight! Good luck.
For more information about Internet Marketing and how you can boost your business, check out this Internet Video Marketing article. Something I’m sure you will like is this Digital Experts Academy Review.