By Catherine Jones
Affiliate marketing means that a company will give rewards for each visitor/customer an affiliate can bring in. It may be something like having an advertisement for the company on a personal blog or website. There are many benefits for the company, and for the individual. This article will go more into what those benefits are.
Focus on benefits in your sales copy. Don’t just list the features of your product; tell people what they will actually get from your product. Will they get peace of mind? Will they make money? Don’t merely sell the features, sell the real benefits of what your product can do for them.
Choose affiliate marketing categories that you are familiar and comfortable with. If you love books, choose affiliates that sell books. If you would rather get a root canal then pick up a book, you should avoid those affiliates. Familiarization with a category increases your ability to make good choices about ad placement.
Look around for a mentor in affiliate marketing if you are not sure how to approach the business. There are thousands of successful affiliates out there who will lend you advice to get you started. You are not their competition at this point, so most are happy to help out. Check around the blogosphere and find experts in the field.
Track and analyze the exact source of every visitor to your affiliate links. By doing this you can identify which marketing techniques are bringing in visitors and, more importantly, where visitors with the highest conversion rates originate. You can then concentrate your time and money on only the successful marketing techniques.
If you are using an affiliate program and you aren’t seeing the results you like, don’t be afraid to try a different one. All affiliate programs are not the same. Each program is different with different pay structures, different products, and different services. You will eventually find an affiliate program that will work with you and your site’s needs.
If you are just getting started with affiliate marketing start by advertising to people you know and trust. They can serve as a springboard for you. Because you can constantly stay in touch with them and constantly motivate them they may prove more useful than more randomized contacts. As an added bonus, it may strengthen a bond.
Use auto-tracking software whenever possible. There is software out there that can download affiliate sales data and adjust the frequency at which an ad is shown in a rotation relative to its profitability. If an ad is consistently performing poorly, the software will alert you so you can dump it and put something potentially more profitable in its place.
There is no magic “get rich” method to earning money in an affiliate marketing program. The key is to devote time into applying these tips and other advice that you might get, and work hard in your program. If you do that, you will be on the path to success.