Even at the time of this writing, in mid-2011, video marketing and YouTube are still powerful for SEO and increasing site visitors. What you need to do is make videos in your niche that offer solid value, then you need to learn how to drive people to those videos. However, there are a few things that you should keep in mind to find long term success with YouTube, some of which are given below.
You do not have to be a Hollywood director to succeed at YouTube, but you cannot get away with crappy videos, either. If your budget will not support a video cam, then that is fine because you really do not need to have one. You will see the entire range of video content on YouTube; many with video cameras and lots without them. Don’t just settle down for a cheap webcam to create your video because even good content will look bad if the quality isn’t up to the mark. If you have never made a video, then create an outline for each one with the length of it in mind. You cannot make everybody happy, but you can try by creating solid content in a good quality video. Should you be in your own videos? That is up to you, and it really just depends on how you want to present your content. Non-commercial videos have a lot more flexibility and are treated differently than commercial videos. Of course the best situation is to be able to outsource your video creation, but be sure you work with someone who understands business and online marketing.
YouTube videos can rank well at Google, and so backlinking your videos with quality backlinks is always recommended. The first thing you should always focus on is getting your video to rank as high as possible at Google. Aside from all of that, never neglect social media sites such as Facebook or even Twitter, and you can and should perhaps make a fan page at Facebook. You see, there are so many ways you can be very creative, different and effective at YouTube