By Charlie Badderly
When you want success, you have to work hard for it. This means marketing your company in every way, shape and form available to you. This will include video marketing, and the article which follows will guide you through how you can create a campaign which helps you reach your goals.
Be certain to optimize each video. Your titles and video descriptions should vary considerably between different websites. You have to remember to place targeted keywords into these, as well. It is also wise to include contact information to make life easier for customers.
If you have a brick and mortar store, don’t think online videos can’t work to promote your business. They can, and do. Start with a video tour of your shop, introducing yourself and showcasing your best products and services. Done correctly, video marketing can help personalize your business and reach new customers. So, turn on that camera and show the world why they should trade at your shop.
If you want to film yourself talking about your products or demonstrating them, you should put together an outline for your video before you start. Make a list of all the points you feel are important and organize them logically so your video is easy to follow. Remember that you can edit your video to organize different points in a logical order too.
Most people will not want to watch videos that are more than 20 minutes long. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. As a general rule, if you are advertising a deal or promotion, stay under ten minutes. You don’t want your viewers to get bored.
Keep in mind just how short attention spans are online. You have about ten seconds in your video to grab your audience attention. Keep your total content under two minutes in length to make the most possible impact. If this does not seem doable for what you have to get out there, spread your content across chapter videos.
Whenever you post a video, watch the comments. This is the best way to see which videos truly begin a conversation and which are being ignored. Don’t forget to respond to people who comment so they know that you’re watching what’s being said and learning from what they share with you.
Video marketing is the way of the future. Do not expect traditional marketing methods to remain efficient. The online advertising market is huge because of the number of users. These tips will help you bring new customers your way.