By Steve Ridgeway
Do you have a home or Internet business? If you do, you should utilize the power of networking to improve your business exponentially. Whether you meet people in person (which is recommended) or not, this can help your business. Although networking has been utilized for centuries, it is only recently that it has acquired this name. The strategy can be done in a variety of ways, making it easy to give a shot. There are many networking opportunities available to help you in your business regardless of how bad off you really are.
Publishing a book in your niche will earn you instant rewards and people will take you more seriously. Writing a book is not hard – a fact to think on before you start laughing – but it does take effort. You do not have to write a huge novel for this, either. Thanks to the publishing service Amazon offers, it’s not hard to get your book published nor is it costly. Almost as soon as you’ve written your book, you can get it published as a paperback. Once you do this, then you can put that on your website and in your marketing. Your audience will have more faith in you once you are a published author.
Any time you can claim to have been interviewed by the press, your reputation in your market will increase significantly. Perhaps the easiest of all is to get interviewed by a local radio station. However, you do need to give them a good reason to interview you. Even if the interview is run at six in the morning on a Sunday, it doesn’t really matter. During the weekends, outside of their peak hours, radio stations need to fill up air time. What you will need to do depends on your business, but you can always find something good to sponsor without spending a lot of money. Another way is to arrange an event your business will pay for.
If you don’t have a fear of public speaking or getting up in front of people, there is one thing that will absolutely help you build up credibility as an expert in your field. You only need to contact the colleges and universities in your local area to see if you can offer a talk on their campus. You will of course talk about something relevant that should give you a chance to spotlight your knowledge and business. All you need to do is score one speech engagement, and of course you will do this for free. It will, however, boost your reputation and prove how credible you are in your field and the next time you approach a school, you can use the first talk you’ve given as leverage.
The times we are in right now are made for networking, and the world has gotten smaller too. If you are truly and deathly afraid to meet people face to face, then adapt and meet them online. You also cannot tell me there is nothing for you because I know that is not true, unless it is your business that is not suitable for this. If you have the slightest interest to network, then that is all you need and you can take care of the rest. If you open your mind and look for opportunity, then you will find they are always there.